Key performance indicator (KPI)
In branding, a KPI is a targeted metric that evaluates the success and impact of branding initiatives. The KPIs provide valuable information about a brand’s presence in the market and its engagement with the target audience. These metrics can include measurable values such as brand awareness, brand recall, and brand loyalty. By consistently tracking the KPIs, businesses can assess their brand’s health, make data-driven decisions, and adjust their branding strategies accordingly.
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