Brand loyalty

Refers to the steadfast preference and commitment a customer has to a specific brand. Loyal customers consistently choose their preferred brand over competitors and often willingly pay a higher price. Many even become valuable brand advocates, frequently referred to as brand evangelists. To sustain this loyalty, a company must consistently meet its brand promise and maintain expected quality levels. Strong brand loyalty not only enhances the brand’s value but also boosts its profitability, as it empowers the company to introduce new products to a devoted customer base.