Artwork
In the context of brand design, an artwork can be an artistic element of a publication, advertisement, or any other form of brand communication—such as an illustration, a graphic, a typographic composition, or photograph. Artworks play a significant role in conveying the brand’s message, identity, and emotions, reinforcing the brand’s image and helping it stand out in a crowded marketplace.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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