We are getting to the heart of what motivates people.
We create the concepts, designs, and experiences that help hotels and destinations thrive.
Every great place begins with an honest answer to what makes it unlike anywhere else. Motiva works at that intersection — between what a place truly is and what the right people are looking for. We build this unique identity, helping places own their narrative and become somewhere the world genuinely wants to reach.
Hotel
concept
& brand
We establish your position in the market, and map out the personality and story that will breathe life into every space.
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Hotel
identity & design
We design the aesthetic blueprint of your property for all five senses, bridging graphic design with architecture, sound and scent.
Photo by Giorgos Zondi
For investors breaking ground on new builds, we create the concept blueprint that guides your architects and operators before construction begins.
For owners unlocking value in their properties, we redefine the narrative and guest experience to increase asset valuation and drive performance.
For hoteliers launching a new flag or unifying properties, we build the scalable identity systems and brand standards needed to expand your portfolio.
Photo by Giorgos Zondi
For tourism boards, authorities, and resort developers, we craft powerful strategies that attract high-yield travelers and drive regional growth.
Familux Resorts Rebranding
Rebranding the world’s first premium hotel group catering exclusively to families with children, encompassing brand strategy, a new visual identity and all touchpoints – with measurable success.
The branding process, that turned Familyhotels into Familux Resorts, has raised our hotel group to a whole new level—thanks to the people behind Motiva, who put their hearts and souls into this project.
florian mayer
Managing Partner at Familux Resorts
We were very impressed with the agency’s expertise in the strategy phase, such as the depth of the target group analysis. The cooperation with the entire team was great during the implementation. The result is very beautiful and the feedback from our guests is excellent.
Anton Greiderer
General Manager at Hotel Kaiserhof Vienna
It’s simply fun to collaborate with Michael Svec and his team. When it comes to realising our visions, they are competent and precise and pay attention to every detail.
Doris Kurtz
Co-Owner of Hotel Das Tigra
About us
As travelers, storytellers, designers, and brand strategists we dig deep into what makes a place truly worth coming back to, creating immersive experiences that give hospitality and destinations their lasting allure.
Branding Glossary
Curious to learn more about hospitality and upmarket branding? Our branding glossary is the essential insider’s guide: It unpacks the complex art and science of brand building in this industry.
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