Brand Perimeter Model®
The BrandPerimeter Model® is Motiva’s proprietary brand model, offering a structured framework to analyze and build a brand identity. This model advocates for a holistic view of a brand, considering every facet—from its core values and target audience’s motivations to its multi-sensory outward expression—ensuring cohesion across all brand touchpoints. It emphasizes the dual objectives of preserving a brand’s integrity with clear perimeters while simultaneously allowing for growth and adaptation in constantly evolving markets.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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