Sound branding
Is a process focused on creating the acoustic signature of a brand. This encompasses a range of elements from sound logos and bespoke music in videos to voiceovers and ambient soundscapes in venues like hotels and stores. These components, which play an important role in molding the brand experience, are part of the multisensory branding strategy and have a profound impact on the subconscious. Specifically, a sound logo—a concise yet memorable audio motif—represents the brand, often accompanying logo animations or being featured at the conclusion of radio advertisements.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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