Place branding

Also known as destination branding or location branding, is the process of crafting and promoting a unique identity for a geographical area—whether it is a neighborhood, city, region, or country. It leverages the area’s distinct attributes to enhance tourism, attract investment, heighten the allure of residency, foster local pride, and distinguish it from other destinations. By integrating cultural, historical, and geographical intrinsic qualities, this process forges an authentic brand identity, elevating the overall appeal and image of the area.