House of brands

Refers to a brand architecture in which a company structures its brand portfolio as multiple distinct brands, with minimal or no affiliation to the umbrella brand or to each other. This means that each brand operates independently in the market, featuring its own brand identity and often catering to different target audiences. The LVMH Group serves as an example, encompassing diverse independent brands such as Louis Vuitton, Moët & Chandon, Bulgari, Givenchy, and Dior.