Refers to the gradual decline or deterioration of a brand’s value, reputation, or image over time. It occurs when a brand loses its appeal or relevance to consumers, leading to decreased customer loyalty, falling sales, and a shrinking market presence. Several factors can cause brand erosion, including poor product quality, inconsistent brand communication, strategic missteps such as brand extensions that don’t align with the brand’s identity, increased competition, and negative publicity.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.