Pictorial mark

Often referred to as a ‘logomark’, is a type logo that consists solely of a visual symbol. Examples include the Mercedes star, Apple’s bitten apple, or Nike’s swoosh. These symbols can instantly evoke their associated brands even without accompanying text. Legally known as a figurative mark—it is defined as a trademark consisting of a two-dimensional design without any wording. Once registered, it grants the owner exclusive rights to use it in connection with their products or services. Additionally, it enables them to take legal action against unauthorized uses.