Graphic elements

Are the visual components of a brand design. The primary graphic elements—such as the logo, color scheme, and typography—form the core of a brand’s visual identity. Secondary graphic elements—including specially designed frames, patterns, textures, illustrations, and pictogram systems—further complement the visual identity, enhancing the uniqueness of the brand. Take Louis Vuitton as an example: beyond its famous logo, the brand’s unique patterns, like the iconic monogram canvas, greatly enhance its global appeal and recognition.