Packaging design

Refers to the engineering and design of a product’s container. It melds visual elements—colors, graphics, typography—with functional aspects, such as shape, material, and opening mechanisms. The design also takes into account technical necessities like product protection, durability, and sustainability. From the texture of the material to the sound of its opening, packaging offers an immediate multisensory brand experience. These haptic cues strengthen emotional bonds, shape perceptions of product quality, and amplify overall brand engagement—ultimately swaying purchasing decisions.