Brand Perimeter Model®

The BrandPerimeter Model is Motiva’s proprietary brand model, offering a structured framework to analyze and build a brand identity. This model advocates for a holistic view of a brand, considering every facet—from its core values and target audience’s motivations to its multi-sensory outward expression—ensuring cohesion across all brand touchpoints. It emphasizes the dual objectives of preserving a brand’s integrity with clear perimeters while simultaneously allowing for growth and adaptation in constantly evolving markets.