Branding process

Is the series of well-defined steps crafted to develop a new brand or reposition an existing one. This process involves defining a brand strategy and identity, creating brand elements, and establishing all brand touchpoints, culminating in the brand’s rollout. These essential stages must build upon each other to deliver a strong and resonant brand that stands out in a competitive market. A successful brand reflects not only its visual appeal but also its intrinsic value and relevance to customers. Focusing solely on design will result in a lack of substance.