Olfactory branding
Is the deliberate use of a unique scent within the multisensory branding process. Tapping into the profound impact of scents on the human subconscious—this sensory element creates an immediate emotional connection with people and anchors the brand in their minds. For instance, Westin Hotels & Resorts’ White Tea Scent—much like the brand’s color palette and decor—has become such an integral aspect of the brand aesthetics that it is even available for purchase in the hotel’s shop, extending the brand experience beyond a hotel stay.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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