Native advertising

Refers to a promotional method where ads align with the nature of a medium they appear on, using subtle but impactful content to enhance engagement and mitigate ad fatigue. In 1969, the Hilton Amsterdam emerged as a symbol of peace when John Lennon & Yoko Ono staged their renowned ‘bed-in’ protest, reflecting Conrad Hilton’s global hospitality vision. Half a century later, to mark this event, Hilton released two videos. Instead of directly promoting the hotel’s brand, the videos focused on the historic event, seeming more like genuine content than traditional advertising.