Growth hacking
Aims to rapidly expand brands by employing innovative and often unconventional strategies that emphasize data, technology, and swift iterations. Take Dropbox as an example: This file hosting service, offered extra free storage to users who shared the product with friends, leading to exponential user growth. When integrated into the brand strategy, growth hacking taps into the core values and essence of the brand to pinpoint the best growth tactics to implement.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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