Copycat brand

Mimics the characteristics of its successful competitor—such as visual identity or touchpoints like packaging—to attract consumers by leveraging the competitor’s established reputation. While their offerings might also look similar on the surface, they are typically of lower quality. This strategy, aimed at gaining market share by confusing consumers, allows the copycat to sidestep the need to build its own brand identity. Although employed across various industries and often resulting in trademark infringement, some copycats manage to skillfully imitate brands without overstepping legal boundaries.