Brand ecosystem
Refer to intricate brand portfolios that encompass interconnected digital services, physical products, and content offerings. These are designed in a manner that mutually reinforces each other, enhances user value, and strengthens brand loyalty. Apple serves as a prime example: The synergy between the iPhone,App Store, iCloud, Apple TV, and other services provides a seamless experience, encouraging users to stay within the Apple ecosystem and thereby deepening brand allegiance.
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