Represents a systematic and methodical assessment of the brand’s current status and its overall performance. The process can vary in scope and can be tailored to meet different goals. It typically examines the current brand image and the consistency and quality of brand communication across all touchpoints, comparing those aspects with the brand strategy and identity. In this assessment, input from employees is factored in, along with external elements such as competitive market dynamics and customer feedback.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.