Brand audit
Represents a systematic and methodical assessment of the brand’s current status and its overall performance. The process can vary in scope and can be tailored to meet different goals. It typically examines the current brand image and the consistency and quality of brand communication across all touchpoints, comparing those aspects with the brand strategy and identity. In this assessment, input from employees is factored in, along with external elements such as competitive market dynamics and customer feedback.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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