Behavioral economics
Is a subfield of economics that integrates psychology, sociology, and neuroscience. It examines deviations from strict rationality in decision-making and emphasizes real-world economic behavior. By exploring how individual, social, and cognitive factors influence decisions, branding experts can gain valuable insights into what motivates individuals and how they perceive brands. This knowledge further enables the crafting of more effective brand strategies, products, and services.
.svg){kind=icon}
Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
Want expert insights straight to your inbox? Subscribe now to our free insights emails and get exclusive strategies and tips to help your brand thrive.
What You’ll Receive
Monthly expert insights, trend updates, and actionable advice.
Your Data, Your Control
You can unsubscribe anytime with a single click.
Privacy Matters
We’ll never sell, rent, or share your data. See our Privacy Policy for full details.
Please provide your business email.
.svg){kind=icon}
