Brand culture

The term holds a dual meaning. Initially, it refers to how a brand immerses itself within a specific culture or subculture, mirroring its characteristic values and attitudes to clearly distinguish itself. For example, while the streetwear brand Supreme is intricately linked with hip-hop culture, Lacoste is rooted in tennis. Brand culture also refers to the way a company cultivates and portrays its brand internally, reflecting the core values, beliefs, and actions that guide both the business and the brand itself.