Brand communication

Refers to the set of communication methods used to convey a brand message to its target audience. It encompasses all verbal and visual mediums aimed at anchoring the brand identity, values, and promises in consumers’ perceptions. Brand communication spans various touchpoints, including ad campaigns, social media, PR, direct customer engagements, and multisensory experiences like packaging design. The goal is to enhance the brand’s image, cultivate a deep connection with the customer, guide their choices and actions, and distinguish the brand from its competitors.