Brand ambassador

Represents an individual chosen by a company or organization to promote its brand. Whethert hey are company employees, such as public relations teams, individuals like celebrities, athletes, or experts in a specific field, all act as formal spokespeople bound by contractual arrangements. This distinction separates them from brand evangelists, who passionately support a brand out of personal belief without any compensation. A prime example of a brand ambassador is George Clooney, whose association with Nespresso through advertising campaigns profoundly shaped the brand’s perception.