Guerrilla marketing
This cost-effective advertising strategy, introduced by Jay C. Levinson in 1984, uses unexpected methods to promote an offering or a brand. It aims to leave lasting impressions and generate buzz through unconventional tactics, such as street acts or digital campaigns. Done right, it subtly integrates a brand into consumers’ routines, often going unnoticed as advertising. Take Hermès, for example. The brand, famed for its luxury scarves, took a surprising step by launching a “SilkBar” pop-up in New York. Though the bar had the appearance of a diner, it didn’t serve food; instead, it hosted interactive scarf-tying workshops.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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