Co-branding
Refers to a partnership of two or more independent brands, aimed at contributing their unique strengths to enhance the market position of the product they collectively represent. This alliance offers shared benefits in terms of elevating brand image, expanding customer reach, and boosting sales. While each brand retains its identity, it benefits from the other’s reputation. A prime example of this is the collaborative watch model from Jaeger-LeCoultre and Aston Martin. The watch is engraved with logos from both manufacturers on the caseback and features a dial inspired by the dashboard counters of Aston Martin cars.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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