Brand imagery
Refers to a distinctive visual language primarily consisting of photography and illustrations. As integral parts of a brand’s visual identity, these elements are unified by specific themes, styles, and color palettes. Imagery acts as the foundational element in a brand’s presentation, effectively communicating its personality, values, and message. To stand out in a competitive market, a brand must maintain a cohesive and consistent visual language. For example, Chanel’s visual style is characterized by achromatic photographs, iconic portraits, and an overarching sense of elegance, evoking feelings of timelessness and reflecting a rich brand heritage.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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