Brand imagery

Refers to a distinctive visual language primarily consisting of photography and illustrations. As integral parts of a brand’s visual identity, these elements are unified by specific themes, styles, and color palettes. Imagery acts as the foundational element in a brand’s presentation, effectively communicating its personality, values, and message. To stand out in a competitive market, a brand must maintain a cohesive and consistent visual language. For example, Chanel’s visual style is characterized by achromatic photographs, iconic portraits, and an overarching sense of elegance, evoking feelings of timelessness and reflecting a rich brand heritage.