Brand guardianship
Refers to the vital role entrusted by the client to a branding firm to maintain, protect, and evolve a brand’s identity. This role becomes particularly important when a client manages its day-to-day brand communications internally or when it collaborates with various specialized third-party providers. Brand guardianship ensures that all brand communications, representations, and activities align with the brand’s core values, mission, and visual identity. This role is essential in preserving the brand‘s strength, avoiding dilution, and ensuring that it continues to resonate with its target audience over time.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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