Art direction
Is the creative discipline that steers visual aesthetics and morphs strategic visions into captivating visuals and uniform design structures. It is the driving force of diverse creative industries, spanning from advertising and cinema to TV and branding. Within branding, the art director’s role is to shape and anchor the foundational elements of brand aesthetics. They skillfully combine graphics, illustrations, and images to create a consistent visual narrative at every interaction point.
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Motiva is an independent branding agency specialising in hospitality, tourism, and upmarket brands, operating in Vienna, Belgrade, and Porto Heli. Using insights from behavioural economics, we tap into core human motives to spark connection and influence choice—creating distinctive hotel brands, destination strategies, and luxury brand experiences that drive sustainable growth. Our work has been recognised internationally with multiple iF Design Awards, the Good Design Award from the Chicago Athenaeum, and the Tourist Austria & International Advertising Grand Prix.
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