Agile branding
Agile branding refers to a dynamic, cyclical brand development method that thrives on continuous iteration and feedback from stakeholders, resulting in a customer-focused agile brand. It is important to emphasize that agile branding is not merely about borrowing concepts from the software development realm, such as sprints or scrum, but rather, it does involve structure. The true essence of brand agility is deeply rooted in a philosophy of ongoing improvement and adaptation—a brand’s commitment to continually bettering itself and adjusting to new situations or challenges.
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