Olfactory branding

Is the deliberate use of a unique scent within the multisensory branding process. Tapping into the profound impact of scents on the human subconscious—this sensory element creates an immediate emotional connection with people and anchors the brand in their minds. For instance, Westin Hotels & Resorts’ White Tea Scent—much like the brand’s color palette and decor—has become such an integral aspect of the brand aesthetics that it is even available for purchase in the hotel’s shop, extending the brand experience beyond a hotel stay.