Brand archetype

Brand archetypes stem from Carl Gustav Jung’s theory of universal patterns in the collective unconscious that transcend language, culture, and time. This theory plays a crucial role in crafting brands that are intuitively comprehensible, resonating with individuals through shared values, and thus enhancing customer loyalty. The watchmaker, Omega, serves as a prime example of the explorer archetype, consistently venturing into new horizons, as evidenced by its collaborations with NASA and its involvement in lunar exploration.